STUDY CASE 

Fougére Perfume 

 

Perfumes with the fougere fragrance are aimed mainly at the male public, for being products that present citric and woody aromas, men tend to prefer; besides bringing vitality, freshness with a touch of attraction.

 

According to the interview (Click here to see complete)

The main target audience of this product is possible to realize are young men average ages 25 to 35, practice some exercises during the week, consume all the social media to be informed and they prefer to buy perfume in a physical store rather than online shopping, but if they had someone closer like a reseller to show the new products and sending news on WhatsApp or e-mail they probably would buy with this person.

 

Creative coordenation, Design and Copywritter:  Laís Mota

​