The Impala brand needed a new campaign for its nail polish collection and a woman who represented power, elegance and versatility. At the same time, Juliana Paes was the star of the Globo soap opera "Dona do pedaço", with the same characteristics that the brand was looking for.
The proposal for competition and winning the Customer was the creation of a Key Visual + instagram post, app and perfumery shelves to attract the customer's attention and purchase new nail polishes.
Creative direction and Design: Laís Mota
Copywritter: Arthur Rodrigues
Creative Manager: Douglas Bortoliero